The 22nd International Exhibition for the Food, Drink, Hotel, Restaurant, Foodservice, Bakery & Supermarket Industries was held during 13-15 November, 2018.

Ecstorm is responsible for the omni-channel operation of Sanitarium, and its participation in FHC attached its great importance to Chinese market. As a legendary breakfast brand, Sanitarium has a history of more than 100 years. Since its launch in China from 2016, especially it appeared as the protagonist Andy’s beloved breakfast in Chinese hot TV drama “Ode to Joy”, more and more consumers began to know and fell in love with it.

Food and Hotel China (FHC) has grown to become the leading tradeshow for international companies looking to introduce their products into China market. From the amount of exhibiting companies and countries, China has become an effective trading platform for the food and drinks industry, and a vital hub for gaining valuable market insights, learning consumer trends and discovering the latest innovation.