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September 16-24, Tmall Apparel Fashion Division and Taobao University launched the first "Tmall Apparel Fashion Brand EMBA Club ". Ozlana, YESBYYESIR, Downland, Birkenstock and 35 new brand founders and presidents became the first members to join the club.
The EMBA club of Tmall apparel and fashion brand is mainly for new brands that have been established for less than 10 years, but are developing rapidly. We hope that the Tmall platform can empower new brands and quickly enter the digital upgrade track. Through six major strategies, including new product incubation, user growth, content upgrade, brand upgrade, and ecological empowerment, to help brands rise in an all-round way, seize new opportunities, and achieve explosive growth. At the same time, the club will create a new brand circle of apparel and fashion, increase the bond between merchants and platforms, and drive more new brand circles to progress together. In the next few days, the 35 first batch of EMBA students will start their studies around the six modules of trend, innovation, thinking, brand, organization and finance.
As the general operator of the Ozlana brand, Wang Jiangang, CEO of Ecstorm, participated in the course of the EMBA club. OZLANA is an Australian fashion brand,and it was founded in 2014. With its iconic sustainable fur, its influence in the fashion design industry is growing day by day. Today, it has become Australia's representative light luxury fashion brand.
Taobao University’s Tmall Fashion College is based on GOAL (G-Growth, O-Operation, A-Approach, L-Leadership), a digital-intelligence growth model launched by the Tmall industry to measure brand growth, and through GOAL Orange Long Camp, Various modes such as short video training camps and EMBA clubs fully empower the cutting-edge brands in different dimensions and different business roles.
🔺Ozlana General brand operator（Ecstorm CEO） Macro Wang
Group Vice President and General Manager of FMCG & Apparel Fashion Division Gu Mai said frankly: "I hope the courses in these days can help you solve a problem of conceptual strategy. What is digital transformation? How do emerging brands do digital transformation and where to get started? We hope that everyone can apply what they have learned, apply good tools and products to future brand building, and operate these tools and products during your future business growth."
🔺 1st Tmall Apparel Fashion Brand EMBA Club members/p>
🔺 1st Tmall Apparel Fashion Brand EMBA Club members
🔺 Ozlana General brand operator（Ecstorm CEO） Macro Wang and other members
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